Mitch Tonks

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Mitch Tonks is the founder of Rockfish, a seafood brand that champions sustainable practices, and has noted a significant demand for cuttlefish, often referred to as 'black gold' in the fishing community.

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Mitch Tonks recalls the moment things for him changed dramatically during Covid when he helped a local fishing boat skipper sell his catch.

The rise of the digital fishmonger: how Covid helped customers buy fresh from the boat | Fish

The Guardian·

United Kingdom· 2025-04-15

8.0

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Mitch Tonks, founder of Rockfish, says cuttlefish is in the top three products they sell.

‘They called it black gold’: but should cuttlefish be on our menus? | Fishing

The Guardian·

United Kingdom· 2025-04-13

8.0

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