Simon Anholt
Simon Anholt is a British policy advisor and author recognized for his work on nation branding and public diplomacy. He gained prominence with his book 'Brand America,' where he explored how national identity and reputation affect global relations. Anholt's insights have significantly influenced how countries strategize their soft power and engage in international branding.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Sweden | 1 | 5.00 | 0.04% | +0% | 10,099,265 | 4,283 | $530,000 | 225$ |
| Totals | 1 | 10,099,265 | 4,283 | $530,000 | 225$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Sweden:
Simon Anholt wrote about America's national brand and its reliance on soft power.
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