João Santana
João Santana is a renowned Brazilian political strategist and advertising executive, best known for his role in shaping the electoral success of key political figures in Brazil, including former President Luiz Inácio Lula da Silva and President Dilma Rousseff. He played a pivotal role in navigating Lula through the political turmoil of the Mensalão scandal, helping to restore his popularity. After facing legal challenges related to the Lava Jato operation, Santana returned to the political arena by managing Ciro Gomes' presidential campaign in 2022. His insights into the evolving political landscape highlight the complexities of contemporary electoral strategies in Brazil.
Not in the pool (under ¢1).
Recent news mentions
João Santana is a campaign strategist who had interactions with José Domingo Arias during the election.
La fiscalía pide condena para 16 y absolución para 5; también reclamará resarcimiento a 13 acusados en el caso Odebrecht
Panama· 2026-02-26
João Santana confirmed that Arias was not responsible for handling the campaign funds.
José Domingo Arias señala a Ricardo Martinelli como responsable de las negociaciones con OdebrechtPanama· 2026-02-26
João Santana is a former campaign strategist for Lula and criticized his participation in the carnival.
Planalto muda tom, veta ministros, mas Janja mantém planos de desfilar em carro na Sapucaí
Brazil· 2026-02-14
João Santana is a former campaign strategist for Lula and criticized his participation in the carnival.
Planalto muda tom, veta ministros, mas Janja mantém planos de desfilar em carro na SapucaíBrazil· 2026-02-14João Santana criticized the involvement of President Luiz Inácio Lula da Silva and First Lady Rosângela da Silva in the samba school parade.
ex-marqueteiro do PT critica presença de Lula e Janja na SapucaíBrazil· 2026-02-14
Joao Santana is a publicist and partner of Mónica Moura, involved in the campaign financing scandal.
Juicio Odebrecht: perito da a conocer la estructura de reparto del dineroPanama· 2026-01-29
He is a publicist contracted by the Cambio Democrático party, linked to the case for receiving payments from Odebrecht.
Odebrecht, el entramado para la entrega de las coimasPanama· 2026-01-14
He was contracted by the Cambio Democrático party and testified about the Odebrecht payments.
Los 23 imputados que comparecieron al inicio del juicio del caso Odebrecht y por qué están allíPanama· 2026-01-13
João Santana is a campaign strategist known for his successful campaigns for Lula and Dilma Rousseff.
Quem será o próximo presidente? Debate analisa os cenários da eleição de 2026; veja como assistirBrazil· 2025-10-24
João Santana was one of the marketing strategists for the PT in the last five presidential elections.
assista ao debate do GLOBO sobre estratégias para as eleições de 2026Brazil· 2025-10-09
João Santana suggested that Lula's re-election campaign should engage more with the left.
Lula dá as cartas com oposição paralisada sob a bandeira da anistia
Liechtenstein· 2025-10-04
João Santana, the former campaign strategist for Lula, emphasizes the need for the government to focus on leftist issues.
'Trump colocou a faca e o queijo na mão de Lula, mas discurso de soberania não terá fôlego até 2026', diz João SantanaBrazil· 2025-10-03
João Santana was one of the political strategists for the PT in the last five presidential elections.
'Direita errou demais e está perdida', diz ex-marqueteiro de Bolsonaro sobre atuação de Eduardo nos EUABrazil· 2025-09-30
João Santana is one of the most successful marketers in Brazilian political history, admired by Otávio Antunes.
Marqueteiro por trás de ‘nós contra eles’ com IA, do PT, tem inspiração em fenômeno dos EUALiechtenstein· 2025-07-13
João Santana is mentioned as a previous marketing professional who worked with President Lula.
'Problema do governo não era e não é a comunicação', diz ex-ministro Paulo PimentaBrazil· 2025-06-13
Joao Santana is mentioned as a publicist involved in the case.
Susana Villarán | Cerca de 500 testigos serán citados para el juicio: ¿quiénes están en la lista y por qué recién iniciará en septiembre? | Odebrecht | OAS | No a la Revocatoria | Lava Jato | Poder Judicial | POLITICA
Peru· 2025-05-26
João Santana is a political strategist who helped Lula recover from a crisis of popularity.
'A crise de 2025 é mais difícil do que a de 2005 para Lula', diz João SantanaBrazil· 2025-03-13
