João Santana
João Santana is a renowned Brazilian political strategist and advertising executive, best known for his role in shaping the electoral success of key political figures in Brazil, including former President Luiz Inácio Lula da Silva and President Dilma Rousseff. He played a pivotal role in navigating Lula through the political turmoil of the Mensalão scandal, helping to restore his popularity. After facing legal challenges related to the Lava Jato operation, Santana returned to the political arena by managing Ciro Gomes' presidential campaign in 2022. His insights into the evolving political landscape highlight the complexities of contemporary electoral strategies in Brazil.
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João Santana is a political strategist who helped Lula recover from a crisis of popularity.
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