Marcelo Vitorino

Marcelo Vitorino is a seasoned political marketing strategist known for his work on national campaigns in Brazil, particularly with the PSDB party in 2010 and 2018. He has garnered recognition for his insights into electoral dynamics and public sentiment, especially in the context of Brazil's polarized political environment. Recently, he has commented on the potential impacts of Governor Tarcísio de Freitas's strategies on his electoral prospects for the upcoming 2026 presidential elections, emphasizing the need for Tarcísio to focus on broader economic issues rather than ideological battles.