Luke Reaper

Luke Reaper is the chief executive of Ipsos B&A, a market research firm in Ireland. He recently gained attention for his insights into the pervasive anxiety affecting Irish society, as highlighted in the annual Sign of the Times survey. Reaper noted that the current geopolitical climate and economic uncertainties, particularly influenced by Donald Trump's policies, have led to a heightened sense of polarization and detachment among the Irish population, especially among the youth. His comments reflect a growing concern about the future prospects for young men and women in Ireland, with many feeling compelled to consider emigration due to a lack of opportunities.