Matthew McGregor

Matthew McGregor is a prominent digital strategist and political consultant known for his work in the UK and US political arenas. He has served as the chief executive of 38 Degrees, a grassroots campaigning organization, and has provided strategic advice to notable political figures, including Ed Miliband and Barack Obama. McGregor's expertise lies in understanding the importance of narrative and communication in politics, particularly in engaging voters through modern media channels. His insights emphasize the need for politicians to connect with people's lived experiences and address their genuine concerns.