Emily Farrar
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Emily Farrar is the CEO and co-founder of Genuine Taste, a Canadian startup dedicated to producing cultivated animal fats to enhance the flavor of plant-based foods and appeal to flexitarian consumers.
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Recent news mentions
Emily Farrar, chief executive officer and co-founder of Genuine Taste, said the price of their product will drop as production scales up.
Business Brief: Meet the taste engineersThe Globe and Mail·
Canada· 2025-02-25
Canada· 2025-02-25
Emily Farrar, CEO and co-founder of Genuine Taste, is trying to tap into the market for cultivated animal fat.
Lab-grown beef-fat-infused veggie burger, anyone? Meet the flavour engineers working to make plant-based food taste more like meatThe Globe and Mail·Canada· 2025-02-16
Canada· 2025-02-16
